Wednesday, 13 November 2013

Job: Public Relations Specialist

Location: Iselin, NJ 08830
About Our Company


In the nineteenth and early twentieth centuries, many immigrants came to America in search of a better life and settled in Jersey City, "America's Golden Door." Providentwas there to serve the financial needs of these new citizens and to help them get started in their new country. Provident's founders pledged to invest its depositors' money prudently for mutual and equal benefit, and both the bank and its customers flourished. By the 1960s, Provident was operating six thriving branches in Jersey City.

In the 1970s, banking regulations changed, allowing banks to expand beyond their home areas. Provident seized this opportunity and established its first out-of-town branch in West New York. As territorial restrictions on banks continued to change over the years, Provident expanded outside of Hudson County, acquiring banks in Dunellen and Bloomfield, and opening new branches in Bergen, Essex, Monmouth, Ocean, Somerset, Middlesex and Mercer counties.

In 2003, Provident converted from a mutual savings bank to a stock ownership savings bank, giving it greater flexibility to structure and finance the expansion of its franchise and its scope of services. Concurrently, Provident established a foundation to support charitable causes in the communities it serves.

Provident merged with First Sentinel Bancorp (First Savings Bank) in 2004 and immediately acquired a commanding presence in the growing central New Jersey market, particularly Middlesex County. In 2007, Provident acquired First Morris Bank and Trust, gaining nine additional branches in Morris County.

Provident continues to seek new ways to provide its business and personal banking customers with the products and services they need to manage their financial resources in an increasingly complex environment. 
Position Description

Public Relations Specialist

POSITION SUMMARY

Provident Bank is seeking an experienced Public Relations professional for an opportunity based in our Iselin, NJ administrative offices.  This position is liasion with our outside PR firm and is not at the director level.

Position Summary

Working closely with the Bank’s Public Relations firm, this position’s primary role is to expand and improve the Bank’s image in the marketplace, specifically promoting
Provident’s brand promise of commitment.    The incumbent will also work closely with the Director of Marketing and Bank business line owners in the development of external communication strategies/tactics in order to position the Bank as experts/authorities/thought leaders in New Jersey.  This responsibility also includes the Bank’s subsidiary, Beacon Trust.  In addition, the incumbent has the responsibility of managing, coordinating, and tracking the Bank’s corporate donation program.  The incumbent will represent the Bank at external events and will need to interact with senior management on a regular basis.
MAJOR JOB RESPONSIBILITIES             
Manages public relations function.  Manages relationship with external agency to promote the Bank through press releases, story placement, events, and interviews.  Provides guidance as well as brand and editorial direction to a creative and technical team.
40%
Serves as corporate voice for Bank in terms of announcements, crisis, weather, etc.  Servces as editor of quarterly in-house online publication and directs production and content.  Works closely with the digital marketing manager on Intranet, video production and employee communications.
10%
Plans, coordinates and attends corporate and employee events, i.e.,  golf outings, employee events and other events as assigned.  Represents the Bank during on and off-hour functions, i.e. accepting awards, promoting Bank, etc.
10%
Manages budget and process for non-Foundation charitable/donation requests.Monitors assigned portion of department budget.  
15%
Manages Bank’s CAP Award program.  Actively seeks to broaden employee participation.
10%
Manages Bank’s “Committed to Share” program.
5%
Coordinate with Executive Director of Provident Foundation on all contributions both 501c3 and other organizations.
5%
Selects contractors and supervises vendors performance.
5%
SUPERVISORY RESPONSIBILITIES
Directly supervises a Marketing Coordinator. Works closely with the Marketing Manager and Digital Marketing Manager to ensure consistency of message and communications.  Carries out supervisory responsibilities in accordance with theBank's policies.  This includes interviewing, hiring, training and managing employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; and addressing and resolving employee complaints and concerns.
SKILLS AND TRAINING
              Knowledge of in-house and online publications and the editing process.
             
              Demonstrated proficiency in public speaking, presentations and writing.

              Ability to prioritize multiple projects and complete them on-time.
              Ability to interpret a variety of instructions, communicate them to others and establish controls
              to evaluate that these instructions are followed.
              Ability to work with a variety of personalities in a courteous and efficient manner always maintaining a “can do” attitude.
             
EDUCATION
              Bachelor’s degree
WORK EXPERIENCE
              5+years in Public Relations and/or Marketing Communications position.
LICENSES AND/OR CERTIFICATES
              Licenses and Certifications              Expiration Date
                                          None
             
WORKING CONDITIONS
Work is typically performed in an office  and sometimes off-site and outside.   
HAZARDS
Those hazards are mainly those present in a normal office environment.  Occasionally the incumbent may beoutside in all weather conditions.
This job description may not be all-inclusive.  Employees are expected to perform other duties as assigned and directed by management.  Job descriptions and duties may be modified when deemed appropriate by management.
Equal Opportunity Employer
M/F/D/V

0 comments:

Post a Comment