About the Job
Job Description
RESEARCH ANALYST
Overview:
TheResearch Analyst is responsible for assisting the senior research team in a number of areas. This position will provide analytic support and strategic recommendations across all Zenith video broadcast and digitalclient accounts.
Responsibilities:
· Support senior team members in creation of higher level reporting on marketplace developments, trends and business support across television and digital landscape
· Track and analyze consumer trends around platform adoption, viewership and consumption through resources like comScore, Nielsen and eMarketer
· Report and analyze cross-platform metrics (TV, online video) across campaigns
· Createlinear/digital audience analysis and estimates for activation/buying teams
· Fulfill day to day viewership requests from activation and strategy client groups
· Coordination of other research-related functions, specifically: developing PowerPoint presentations, meeting with research suppliers and research executives from television and digital vendors
Requirements:
· Bachelors degree in media, marketing, advertising, or communications
· 1-3 years of relevant working experience in digital insights, analytics and/or media research
· Experience with syndicated media research tools (Nielsen, comScore)
· Knowledge of vendors and players in media research space a plus
· Proficiency in MS-Word, Excel and PowerPoint
· Strong analytic and communication skills
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