Wednesday, 2 October 2013

Job: Research Analyst

About the Job 

Job Description


RESEARCH ANALYST


Overview:

TheResearch Analyst is responsible for assisting the senior research team in a number of areas.  This position will provide analytic support and strategic recommendations across all Zenith video broadcast and digitalclient accounts.

Responsibilities:

·         Support senior team members in creation of higher level reporting on marketplace developments, trends and business support across television and digital landscape

·         Track and analyze consumer trends around platform adoption, viewership and consumption through resources like comScore, Nielsen and eMarketer

·         Report and analyze cross-platform metrics (TV, online video) across campaigns

·         Createlinear/digital audience analysis and estimates for activation/buying teams

·         Fulfill day to day viewership requests from activation and strategy client groups

·         Coordination of other research-related functions, specifically: developing PowerPoint presentations, meeting with research suppliers and research executives from television and digital vendors

Requirements:

·         Bachelors degree in media, marketing, advertising, or communications
·         1-3 years of relevant working experience in digital insights, analytics and/or media research
·         Experience with syndicated media research tools (Nielsen, comScore)
·         Knowledge of vendors and players in media research space a plus
·         Proficiency in MS-Word, Excel and PowerPoint
·         Strong analytic and communication skills

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