Job: Public Relations Manager

Location: Los Angeles, CA 90064

About the Job

Roll Global, a $3 billion privately held company owns a variety of “good for you” products – from agriculture to consumer-packaged goods. Teleflora, the world’s largest flower delivery service, needs an e-commerce/CPG marketing PR pro to lead and develop programs to reach a broad array of media categories including broadcast, print, online, bloggers, trade and consumers. Roll’s PR teams work closely with marketing, advertising and sales to deliver integrated campaigns and cross-function success. This person needs to be a seasoned PR professional with the ability to manage multiple projects from multiple internal “clients” simultaneously and with a smile. Check out Teleflora and the other Roll family brands atwww.roll.com.

The Fire Station is an in-house ‘full service’ agency supporting all Roll Global, LLC businesses (this includes: Teleflora, FIJI Water, POM Wonderful, Paramount Farms & Paramount Citrus). The Fire Station operates as a separate business unit within the organization, and is currently staffed with public relations, advertising and design professionals. Fire Station’s goal is to elevate the quality of creativity and execution to compete against the nation’s premier advertising agencies while offering an environment that is far more entrepreneurial and fast paced than a traditional agency. Fire Station is highly integrated in direct brand development decisions with ownership, business unit leadership and other key stakeholders.

• Build brand awareness and enhanced brand reputation by creating integrated, compelling, newsworthy campaigns that also generate social media buzz and engagement
• Develop robust and integrated media strategies targeting variety of consumer and trade media (consumer, lifestyle, entertainment)
• Write press materials, create collateral, construct key messaging, internal newsletters, florist communications, etc.
• Pitch national and regional media (consumer, enthusiast, business and trade)
• Serve as a day-to-day client contact and provide strategic counsel as needed
• Support marketing efforts aimed at Teleflora’s network of florists
• Manage a lean and mean team and mentor junior staff while working hand-in-hand with Marketing leadership for the brand
• Cultivate internal and external relationships as it relates to advertising campaigns & media relations
• Responsible for managing budgets, vendors and timelines

• Bachelor’s Degree in Journalism, PR or Communications is required.
• Minimum 5 years of PR experience; a mix of in-house and agency experience and ecommerce experience preferred
• Strong media relations experience creating and pitching story ideas and working with influential journalists
• Proven track record of driving brand awareness through communications and working on multiple projects and campaigns simultaneously
• Exceptional written and verbal skills are required
• The ability to work well with limited supervision and under deadline
• Integrity and accountability are a must
• A pleasant personality and a great sense of humor; easy to work with, creative and fun!

Candidates will need to provide writing samples
Req. Code : 4504
Division/Department : Roll Global LLC 

More Info and Application